Improving customer experience by applying a centra…

* The initiative aims to develop beneficiaries' services by studying and improving the customer's journey in the municipal sector

* The initiative targets clients of the municipal sector and stakeholders

* The initiative contributes to raising the level of service and achieving the satisfaction of the beneficiaries of urban residents, and the completion of the population service system through conducting research and surveys related to the beneficiaries.

* The expected impact: developing the customer journey and increasing the level of satisfaction with municipal services

* Initiative outputs: Customer Experience Strategy - Customer Experience Operational Model - Customer Journey Design Methodology Completed