06-Feb-2026
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Digital Engagement Policy

Learn on this page about the Ministry's Digital Engagement Policy, its frameworks, levels, and mechanisms for engaging customers in service development, using a methodology that promotes shared innovation and ensures effective participation that reflects beneficiary needs at every stage.

The Ministry of Municipalities and Housing adopts a "customer-centric" strategy in its approach to managing customer experience. Therefore, customers are engaged in developing the Ministry's products and services to enhance their satisfaction and improve their experience.
For this reason, the Digital Engagement section was included within the "Innovation Lab" conducted by the General Directorate of Customer Experience. Customers and stakeholders are engaged in all stages of service journey development, starting from understanding challenges and analyzing the current situation, through to generating shared solutions and testing them with stakeholders, and finally, the implementation phase to ensure customer needs are met.


All of this is done in accordance with the digital engagement guidelines issued by the Digital Government Authority.

Sharing opinions and developmental suggestions is one of the main pillars for improving the Ministry's services and operations. From this perspective, the Ministry of Municipalities and Housing has been keen to activate shared innovation mechanisms with its service beneficiaries to reach developmental ideas that contribute to improving the quality of services provided.
 

In this regard, the National Tafaul Platform for Digital Engagement is the approved platform for publishing all shared development initiatives, and the "Innovation Lab" is responsible for organizing digital engagement.

The Innovation Lab in the General Directorate of Customer Experience serves as the central hub for developing customer experiences. It tests service journeys and provides feedback to design departments, and shares best practices to support various departments.
 

The Innovation Lab's work encompasses three levels of participation.

  1. Understanding Participation: Engaging customers in workshops to understand challenges and analyze their root causes.
  2. Design and Development Participation: Engaging customers in testing service prototypes before launch.
  3. Launch Readiness Participation: Testing services with customers to ensure they are ready for launch.

This is done with a specialized team under the Lab's supervision, managing digital engagement.
 

Targeted Digital Engagement Levels in the Ministry

1

Awareness

Objectives: Provide customers with objective information to help them understand problems, alternatives, and opportunities.

Outcome: We will keep you informed of what is happening

2

Consultation

Objectives: Obtain citizen feedback on analysis, alternatives, and decisions

Outcome: We will keep you informed, listen to your concerns and aspirations and acknowledge them, and we will also inform you how your input influenced the decision-making process

3

Integration

Objectives: Work directly with the public to ensure their needs and aspirations are considered

Outcome: We will collaborate to ensure that your concerns and aspirations are directly reflected in the developed solutions, and we will clarify how your input influenced the decision-making process

4

Collaboration

Objectives: Partner with customers in all aspects of decision-making, including proposing and developing solutions

Outcome: We will seek your advice and creativity in shaping solutions, and we will integrate your recommendations into decisions as much as possible.

5

Empowerment

Objectives: Grant customers the ability to make the final decision.

Outcome: We will implement what you decide.

Vision

To ensure and facilitate effective and proactive engagement of customers in all stages of product and service development and improvement in the municipal and housing sectors across different stages of the customer journey.

Objectives of Digital Engagement

Engage customers and provide a platform to gather their opinions and feedback, as well as involve them in development and design efforts, and inform them of what has been implemented according to their observations in an interactive and innovative environment.

Consultation Objectives

Engage customers in expressing their views on draft regulations, laws, and initiatives to ensure customer-centricity

Ideas Objectives

Ensure a flow of developmental and innovative ideas to improve beneficiary interactions with products and services.

Shared Innovation Objectives

Engage customers in an open innovative environment, affirm the importance of their opinions and needs in development efforts, and provide the necessary tools and spaces for effective shared innovation.

Consultation Sections

  1.  Legal Consultations on Regulations and Bylaws These enable individuals, the private sector, and government entities to express their views and opinions on upcoming draft regulations and bylaws before their approval. You can access all survey projects on regulations and bylaws prepared by the Ministry and published on the unified digital platform - Istitlaa.
  2.  Non-Legal Consultations on Policies, Strategies, and Other Initiatives: These can be accessed through the Community Participation Platform - Tafaul, the Ministry's official website, and other digital platforms.

    To view the Cabinet's regulations and bylaws controls, click here.

    For more information or to share, you can contact us via email: CXLab@momah.gov.sa

     

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Last update date: - Saudi Arabia
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