The Ministry of Municipality and Housing has announced the issuance of updated regulatory requirements for permanent and temporary advertising billboards in cities across the Kingdom. This comes as part of its ongoing efforts to develop the urban landscape and enhance visual appeal in the built environment, striking a balance between urban aesthetics and advertising activity.
The ministry clarified that the new requirements set precise standards that take into account the local architectural character of each region, aligning with approved design guidelines or building codes. These standards help regulate the use of billboards on roads, buildings, and public facilities, while considering safety elements and the overall appearance. The updated regulations also allow for creative advertising content within a framework of organization and compliance.
The requirements emphasized the importance of removing billboards immediately upon the expiration of the license or cancellation of the activity, and restoring the site to its previous condition to preserve visual harmony. Additionally, the regulations aim to reinforce commitment to urban identity and prevent practices that may negatively impact the beauty and function of cities.
The ministry stated that these requirements extend its efforts to reduce visual pollution, promote a culture of compliance, and achieve an integrated urban environment that supports community aspirations and considers the rights of pedestrians, drivers, and all users. The new standards also support private sector investments within an organized and transparent framework, in line with the goals of Saudi Vision 2030 to build modern, integrated cities.
The Ministry of Municipality and Housing called on advertisers, business owners, and those interested to review the details of these requirements through the ministry’s website, the "Balady" platform, or by visiting the link https://momah.gov.sa/sites/default/files/2025-02/ashtratat%20allwhat%20ald%60ay%27yt%20wala%27%60lanyt.pdf.
The ministry clarified that the new requirements set precise standards that take into account the local architectural character of each region, aligning with approved design guidelines or building codes. These standards help regulate the use of billboards on roads, buildings, and public facilities, while considering safety elements and the overall appearance. The updated regulations also allow for creative advertising content within a framework of organization and compliance.
The requirements emphasized the importance of removing billboards immediately upon the expiration of the license or cancellation of the activity, and restoring the site to its previous condition to preserve visual harmony. Additionally, the regulations aim to reinforce commitment to urban identity and prevent practices that may negatively impact the beauty and function of cities.
The ministry stated that these requirements extend its efforts to reduce visual pollution, promote a culture of compliance, and achieve an integrated urban environment that supports community aspirations and considers the rights of pedestrians, drivers, and all users. The new standards also support private sector investments within an organized and transparent framework, in line with the goals of Saudi Vision 2030 to build modern, integrated cities.
The Ministry of Municipality and Housing called on advertisers, business owners, and those interested to review the details of these requirements through the ministry’s website, the "Balady" platform, or by visiting the link https://momah.gov.sa/sites/default/files/2025-02/ashtratat%20allwhat%20ald%60ay%27yt%20wala%27%60lanyt.pdf.
