Held in Riyadh, this professional forum focuses on innovation and strategies in customer experience, bringing together business leaders, technology providers, and government officials to discuss how experience-led approaches can contribute to economic diversification and digital transformation across the region, while showcasing best practices and innovative solutions in customer experience development.
To strengthen institutional presence, showcase initiatives and services in customer experience, build strategic partnerships, and explore the latest trends and practices in innovation and digital transformation that contribute to improving service quality and enhancing beneficiary experience.